In this post, we will discover the new color of the year 2023 according to Pantone: Viva Magenta 18-1750. As always, the expectations around this choice have been very high, especially in the current market.
By 2023, Pantone has launched its new proposal of Color of the Year. They bet again by a positive shade, given the situation of nowadays environment and all events happening through 2020, 2021 and 2022.
Pantone Color Institute is the institution which determines this specific color. Its color trends forecasts, perspectives and customized color advice mark the year. These criteria guide companies in policy-making about color in different actions.
Chosen colors during the last years have been Greenery (2017), Ultra Violet (2018), Living Coral (2019), Classic Blue (2020), Ultimate Gray + Illuminating (2021) and Very Peri 17-3938.
All of them had a big presence and impact, showing that color choice is a relevant piece of news.
Pantone Viva Magenta is a strong proposal which projects joy, being an electric color
According to Pantone, it is a color that welcomes everybody, showing enthusiasm by life and rebel spirit.
Undoubtedly, it is a daring color, full of wit and inclusivity for everybody. We live in the technology era and we look for inspiration in nature, especially in the real things. Pantone 18-1750 Viva Magenta has its origin in the color red range. Especially the cochineal red, one of the most valuable, intense and brilliant natural dyes.
Moreover, Pantone proposes other complementary colors to Viva Magenta, such as 13-1010 Gray Sand, the 13-4111 Plein Air o el 13-3804 Gray Lilac.
Manatex works to customize decorative textiles and to create personal and professional environments more comfortable and warmer. Color trends like the one proposed by Pantone are useful to test the moment and be able to make some proposals.
